As a customer of Sir Speedy Centennial, you have likely been using printed media to promote your company for years. With all the hoopla about electronic marketing, is print still relevant? The answer is yes — and the good news is they can be even more effective when you use electronic tools to help you assess and measure the success of the campaign.
A landing page is a dedicated web page on your site to which visitors are directed from a marketing vehicle — be that direct mail, email, print advertisement, or the like. The landing page is generally of the same design and messaging of the marketing vehicle used to direct them there. It is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action (this is called the call to action).
What gives you the all-important x-ray capability is that the page can be embedded with a code that allows reporting and tracking software for the web (often called analytics software) to count the number of people who visited the page, from what page they came, how long they stayed on the page, and to which page they went when they left.
This high level of visibility is very important in determining the effectiveness and ROI of your marketing campaign. If you have targeted your marketing piece so that you have two versions (one with 50% off and one with $10 off), by directing the customer to two different landing pages, you can see which type of offer — and which call to action — did a better job of motivating your customer. Armed with the knowledge that your customers responded better to the dollars-off version, I’ll just bet that your next campaign only includes a dollars-off message.
Create landing pages for everything.
The best way to measure visitors and follow their path through your site is to create landing pages specifically for each and every campaign and each version of the campaign. Don’t be timid about creating as many pages as you need to gain that visibility and help you understand your customers’ behavior — many times you will find that one is simply not enough.
Sir Speedy Centennial is a great resource
At Sir Speedy Centennial, we can help you make your next marketing campaign not only more effective but measurable as well. Phone us today at 303-799-4383 click here to send us an email. If you prefer, complete this form and one of our team members will respond to you promptly.