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When was the last time you opened your yellow-pages directory? Fifteen years ago, that was a shopper’s primary resource for locating your business, but today your customers are turning to search engines millions of times a minute.
Search engines, like the directory of decades past, favor those listed first. The closer your company appears at the top of the list, the more likely you are to attract customers. Unlike printed directories, you no longer have to name your company AAA Repair Service — you can be found based on your ability to solve the customer’s problem.
Moving up your placement in search-engine results (SER) is not something you can achieve overnight, but it can be done. In this whitepaper from Sir Speedy Centennial and written by Cyndie Shaffstall, author of Small-business Guide to Winning at Web Marketing, are ten projects that you can do on your own that will positively affect your rankings.