You know that you respond to the sales person more readily when they greet you by name and remember your unique purchase history. This personal approach is important, but how can you extend a personal greeting in your printed messaging? It’s easy through variable-data printing — the technology Sir Speedy Centennial uses to help your printed communications speak directly to each individual to whom you are marketing.
Variable-data printing, also known as variable printing or VDP, lets you transform the information you already have — name, address, spending habits — into a personalized, printed or electronic piece that becomes a powerful marketing tool for generating leads and driving sales.
With a person’s name, address, and buying history, you can customize text, photos, and graphics to remind your customer of their past interactions with you. Use variable data to tell them about the latest relevant upgrades, warranty expiration dates, incent them with a photo of the newest accessories for products they own, or up-sell them to a more-recent version of a past purchase. This can all be one in a single communication — whether printed or electronic — and all from just the small amount of information you already have on hand. It’s not just variable messaging, it’s a marketing solution you can take to the bank!
Variable printing is a technique of digital printing that allows you to do mass customization rather than mass production of a single message. It’s the technology behind one-to-one marketing or personalized marketing. No matter where your prospect or customer is in the buying cycle, variable printing can help increase your impact, boost sales, and maximize your marketing ROI.
Variable printing is at the heart of direct marketing, an old standby in the marketplace that’s finding new fertile ground with customers who are watching their bottom line and seeking a better return on their marketing efforts. Savvy business owners realize how important it is to maintain and nurture their customer relationships and keep their ongoing marketing efforts active. Consider variable messaging and variable printing for generating sales and increasing brand loyalty for the long-term sustainability of your business.